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Designing for Behavior Change: Applying Psychology and Behavioral Economics

Stephen Wendel




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 | #113070 in Books |  O Reilly Media |  2013-11-25 | Original language:English | PDF # 1 |  9.19 x.73 x7.00l,1.67 | File type: PDF | 394 pages

 | O Reilly Media

||4 of 4 people found the following review helpful.| It's the book I always wanted to write|By W. Leach|When I first saw the title 'designing for behavioral change' I was too skeptical to buy. A few days later it came back to mind and I decide to take a chance since it's the only book I've seen on behavioral based product design. And I'm really glad I did. Here's why.

1). It gives a thorough review of the literature|About the Author|
|Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWal

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavi...

You can specify the type of files you want, for your device.Designing for Behavior Change: Applying Psychology and Behavioral Economics   |  Stephen Wendel. A good, fresh read, highly recommended.

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