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| #423007 in Books | 1989-08 | Original language:English | PDF # 1 | 9.75 x7.00 x1.00l, | File type: PDF | 209 pages||1 of 1 people found the following review helpful.| Still Relevant 20 Years Later|By Edward J. Barton|It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.
The book|From the Publisher|"Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."--San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
You can specify the type of files you want, for your gadget.The Macintosh Way | Guy Kawasaki.Not only was the story interesting, engaging and relatable, it also teaches lessons.
