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Hot Text: Web Writing that Works

Lisa Price, Jonathan Price




[PDF.lm67] Hot Text: Web Writing that Works

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 | #934318 in Books |  New Riders |  2002-01-21 | Original language:English | PDF # 1 |  9.00 x1.20 x7.30l,1.88 | File type: PDF | 528 pages

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||60 of 61 people found the following review helpful.| Outstanding and comprehensive guide to writing for the Web|By David E. Rogers|If you're interested in writing for the Web, "Hot Text: Web Writing That Works" by the prolific Jonathan and Lisa Price is the best and most comprehensive guide thus far published.
The book is at its best in the section aptly titled "Write Like a Human Being." Here, you'll find dozens of practi|From Library Journal|There is no shortage of material on web site usability (see Computer Media, LJ 3/1/02). Hot Text shines in its comprehensive coverage of online writing. One will find information on XML and writing for database-driven sites; creating FAQs

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail news...

You can specify the type of files you want, for your gadget.Hot Text: Web Writing that Works   |  Lisa Price, Jonathan Price. I was recommended this book by a dear friend of mine.

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